Hammer Strength Iso-Lateral Row | IL-ROW

[vc_row][vc_column width=”1/2″][vc_custom_heading text=”FEATURES” font_container=”tag:h2|font_size:45|text_align:left|color:%23441265″ use_theme_fonts=”yes”][vc_column_text]Hammer Strength Iso-Lateral Row | IL-ROW Features:

• Dual work‑arms move independently in converging/diverging motion, promoting symmetrical strength and correcting imbalances
• Features an angled seat and chest pad that lock the body in place, eliminating momentum and ensuring pure, explosive pulling power
• Multi-grip handles (neutral, wide neutral, overhand) allow varied pulling paths and muscle targeting
• GripGuard foot platform offers stable footing during heavy pulls
• Built with heavy-duty 11-gauge steel, powder-coated finish, and robust pillow bearings for smooth, durable performance

[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_empty_space][vc_single_image image=”85069″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_video link=”https://vimeo.com/1054297630″ align=”center”][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”85072″ img_size=”480×319″ alignment=”center”][vc_column_text]Iso-Lateral Training

Hammer Strength Iso-Lateral technology enables users to train each side of the body independently, promoting balanced strength and symmetrical muscle development. Our design mimics natural body movements to provide a smooth and controlled range of motion, enhancing performance and reducing the risk of imbalances.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”85073″ img_size=”480×319″ alignment=”center”][vc_column_text]GripGuard Footing

Our GripGuard Footing offers a secure, non-slip surface for optimal stability and clear foot placement. Designed to protect both the exerciser and the equipment, these guards reduce sliding while shielding the machine from wear.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”85074″ img_size=”480×480″ alignment=”center”][vc_column_text]Multi-Grip Handles

The Iso-Lateral Row offers four grip options for maximum comfort and effectiveness: neutral, wide neutral, and two overhand positions. This versatility helps athletes target a range of pulling paths, improving overall performance.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” css=”.vc_custom_1751919115145{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1751907927953{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1752054505942{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 5% !important;padding-right: 10% !important;padding-bottom: 5% !important;padding-left: 10% !important;}”]OPTIMAL ALIGNMENT AND CHEST SUPPORT

The Iso-Lateral Row provides unrivaled support and precision for upper body development, making it a key asset for athletes across sports. Its chest pad and angled seat are meticulously designed to stabilize the body, locking the athlete in for complete control throughout the entire movement. By eliminating momentum, this chest-supported row maximizes explosive pulling power and functional strength.[/vc_column_text][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1751907815560{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”85075″ img_size=”full” alignment=”center” css=”.vc_custom_1752054541979{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” css=”.vc_custom_1751919121575{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #e6e6e6 !important;}”][vc_column width=”1/2″ css=”.vc_custom_1751907815560{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”85076″ img_size=”full” alignment=”center” css=”.vc_custom_1752054598019{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1751907927953{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1752054564950{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 5% !important;padding-right: 10% !important;padding-bottom: 5% !important;padding-left: 10% !important;}”]BIOMECHNICALLY-ADVANCED MOVEMENT

The Iso-Lateral Row’s converging and diverging arms mimic natural upper-body pulling motions, building balanced and fluid strength. Our design ensures every rep translates directly to real-world performance, giving athletes the edge they need to excel in their sport.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” css=”.vc_custom_1751910643738{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-image: url(https://fitdir.com/wp-content/uploads/2025/07/strength-plate-loaded-glute-training-lineup-1.webp?id=84755) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css=”.vc_custom_1751910410740{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: rgba(47,49,47,0.92) !important;*background-color: rgb(47,49,47) !important;}”][vc_empty_space height=”100px”][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1751910519485{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_inner width=”1/2″][vc_column_text css=”.vc_custom_1751910483128{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 5% !important;padding-right: 10% !important;padding-bottom: 5% !important;padding-left: 10% !important;}”]

PLATE LOADED MACHINES
Built for Strength, Designed for Results

Equipment for exercisers looking to bridge the gap between selectorized equipment and free weights. Simple mechanics create a smooth and reliable defined path of motion and offer effective strength training.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][/vc_column_inner][/vc_row_inner][vc_empty_space height=”100px”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” css=”.vc_custom_1751919129101{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1751907815560{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”84756″ img_size=”full” alignment=”center” css=”.vc_custom_1751911128442{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1751907927953{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1751909675395{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 5% !important;padding-right: 10% !important;padding-bottom: 5% !important;padding-left: 10% !important;}”]BUILT TO LAST, BUILT TO PERFORM
HAMMER STRENGTH PLATE-LOADED

Hammer Strength Plate-Loaded the #1 brand of plate-loaded equipment in the world. Hammer Strength has spent decades perfecting machines that move as you move, challenging you to reach your full potential with every rep. Choosing Hammer Strength is a declaration. It’s a statement that you refuse to settle for mediocrity. It’s about pushing your limits, embracing the burn, and emerging stronger, and more confident than ever before.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”64px”][/vc_column][/vc_row]